Silverfort is a leading expert in identity threat protection. The company’s platform enables secure authentication and access across all corporate resources, both on-premises and in the cloud. It detects and prevents identity-based attacks such as account takeovers, ransomware propagation, brute force, and more.
Silverfort's ability to enforce its protection as a layer on top of a customer’s existing IAM infrastructure without requiring modifications to endpoints, servers or applications is unmatched in the market. Silverfort is trusted by hundreds of enterprise customers around the world, including Fortune 100 companies.
The Brand Design Challenge
Silverfort’s marketing team needed assistance with a multitude of brand design projects, from website and collateral to social media and branding guidelines. The team’s main challenge as a startup in the crowded and competitive cybersecurity industry was to differentiate itself with designs that are visually engaging and intriguing. “We asked ourselves: How can we meaningfully create imagery that aligns with and represents our story?” says Tarah Cammet, CMO of Silverfort.
The Brand Design Success
Silverfort’s goal when partnering with DC&Co was to create brand design assets that made the company come across to cybersecurity decision makers as creative, forward thinking and edgy. And at the same time, the design assets needed to be streamlined and consistent with the Silverfort brand.
To that end, the DC&Co team has spent the last 1.5 years as Silverfort’s go-to resource for designing the company’s PowerPoint presentations, eBooks, social media tiles, banner ads, tradeshow booth graphics, brand books, and website design. From an ROI perspective, Tarah admits it’s hard to pinpoint ROI with design, but that it’s “been an internal relief knowing we have DC&Co’s support for all design needs that arise.”
“The DC&Co team is consistently collaborative, cutting edge, creative and communicative. They have always felt like an extension of our internal team.”