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The Concept: Shadow AI. The Result: A Comprehensive Multifaceted Campaign.

DC&Co partnered with DTEX (dtex.ai) to develop their annual thought leadership piece, “The 2026 Cost of Insider Risk Global Report.” This initiative provides a comprehensive analysis of insider risk worldwide. With the emergence of AI, employees are increasingly using unsanctioned tools, introducing new risks.

Concept:

Expanding on the 2025 design, DC&Co collaborated with the DTEX team to evolve the new cover, featuring an eclipse to represent the rise of “shadow AI.” Shadow AI refers to unsanctioned tools that operate beyond security’s oversight, quietly increasing insider risk.

Execution:

DC&Co designed every aspect of the cybersecurity campaign to help promote the report and drive engagement across different channels.

Custom-branded theme and visual look
Custom 50+ page report
Custom Landing page
Social static assets
Social animated assets
Email campaign assets
Printed report
Powerpoint deck
Animation

Results:

Since the campaign's launch in Feb 2026, this initiative has increased visibility for DTEX’s insights and sparked meaningful conversations with several hundred industry stakeholders. The report has also resulted in millions in influenced pipeline.

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Author

Jason Drury

Founder & Chief Creative

Jason Drury is the Founder and Creative Director of DC&Co, a design studio that partners with tech startups, cybersecurity firms, and healthtech companies on branding, digital experiences, and marketing design. With over 25 years in the creative industry, he has led brand work for companies including Demandware and Progress Software and has run his own studio for over a decade before founding DC&Co in 2018. His work spans brand identity, motion design, web design, and print, with a focus on bold, strategic visual solutions for technology-driven brands. Jay is based in Bedford, New Hampshire.

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