DC&Co partnered with DTEX (dtex.ai) to develop their annual thought leadership piece, “The 2026 Cost of Insider Risk Global Report.” This initiative provides a comprehensive analysis of insider risk worldwide. With the emergence of AI, employees are increasingly using unsanctioned tools, introducing new risks.

Concept:

Expanding on the 2025 design, DC&Co collaborated with the DTEX team to evolve the new cover, featuring an eclipse to represent the rise of “shadow AI.” Shadow AI refers to unsanctioned tools that operate beyond security’s oversight, quietly increasing insider risk.

Execution:

DC&Co designed every aspect of the cybersecurity campaign to help promote the report and drive engagement across different channels.

• Custom-branded theme and visual look
• Custom 50+ page report
• Custom Landing page
• Social static assets
• Social animated assets
• Email campaign assets
• Printed report
• Powerpoint deck
• Animation

Results:

Since the campaign's launch in Feb 2026, this initiative has increased visibility for DTEX’s insights and sparked meaningful conversations with several hundred industry stakeholders. The report has also resulted in millions in influenced pipeline.

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