Summary:

DC&Co partnered with DTEX to develop the annual thought leadership piece, “The 2026 Cost of Insider Risk Global Report.” Building on the 2025 design, DC&Co worked with DTEX to create a new cover featuring an eclipse, symbolizing the rise of “shadow AI.” Shadow AI refers to unsanctioned tools that operate outside security oversight and increase insider risk. DC&Co designed the entire cybersecurity campaign to promote the report and drive engagement across multiple channels.

Since the campaign's launch, this initiative sparked meaningful conversations with several hundred industry stakeholders. The report has also resulted in millions in influenced pipeline.

What we've done: 

• Custom-branded theme and visual look
• Custom 50+ page report
• Custom Landing page
• Social static assets
• Social animated assets
• Email campaign assets
• Powerpoint deck

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