Case Study

About Starburst

Starburst is the analytics engine for all your data, no matter where it lives. With many businesses collecting data assets into siloed data lakes within several platforms and cloud providers, it’s become a challenge to access the data you need and extract value from it.

Starburst queries data across any database, making data instantly actionable. With Starburst, teams can lower the total cost of infrastructure and analytics investment, prevent vendor lock-in, and fully utilize their existing tools. Trusted by companies like Comcast, FINRA, and Condé Nast, Starburst helps companies make better decisions faster on all data.

The Challenge

DC&Co has worked closely with Starburst on various projects since their partnership began in March 2020. But the most valuable design project, according to Mandy Darnel, Director of Events, Starburst Marketing, is when DC&Co helped produce creative design assets for Datanova, Starburst’s annual industry conference for data leaders, data managers and data consumers.

Mandy admits that it is difficult to stand out with branding and design amongst a sea of data conferences. So Starburst looked to DC&Co to create an authentic Datanova brand experience in tandem with the conference.

The Success

Starburst communicated the look and feel it wanted for the conference and DC&Co quickly went to work creating design assets that set up the new Datanova conference – now in its third year – to be a breakthrough success for Starburst.

“From ads to social cards to landing pages, employee email signatures and powerpoint templates, DC&Co did it all,” Mandy said. “The DC&Co team was able to take our vision and create the exact look and feel we wanted for our conference.”

Datanova 2023 – taking place on February 8-9, 2023 – will be the company’s third Datanova conference. In terms of DC&Co supporting Starburt’s business growth, Mandy says that the Datanova conference has been the most successful lead generating event at Starburst, setting up millions of dollars in pipeline.

“DC&Co always listens to their customers needs and event goals to make sure they create the best content experience possible.”
Mandy Darnel, Director of Events, Starburst
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