Case Study

About Hospital IQ

Hospital IQ improves the way health systems work. The company’s AI-based operations management software enables hospitals to accurately predict demand, automate workflows, and help cross-functional teams improve operations and increase patient volume.

By partnering with Hospital IQ, leading healthcare providers have reduced operational bottlenecks, optimized scheduling, and increased satisfaction among hospital staff. The results are that hospitals can generate greater revenue from existing capacity and doctors and nurses  can perform less reactively and spend more time caring for patients.

The Challenge:

Delivering on Hospital IQ’s Ongoing Design Needs As a growing company in the healthcare IT space, Hospital IQ understands the importance of marketing and brand design. Yet it can be a challenge to have enough internal staff with the creative expertise to handle branding and design needs. 

Hospital IQ began its partnership with DC&Co in 2018 and has expanded the relationship as the company’s branding and marketing needs grow. DC&Co remains Hospital IQ’s exclusive design vendor, supporting all of Hospital IQ’s design assets across a variety of media and formats, from conception to production.

“DC&Co continues to meet our needs as Hospital IQ scales,” said Michael Krogmann, Content Marketing Lead at HospitalIQ. “Since 2018, DC&Co has been our exclusive design vendor responsible for everything from branding, web design, collateral, email, and PowerPoint templates.”

The Success: Branding Design at Scale

Hospital IQ has seen success with DC&Co on various design projects in different capacities. Recently, DC&Co created and executed the branding of Hospital IQ’s first annual conference, Hospital IQ Apex 2022. DC&Co has also been instrumental in other large initiatives, such as responsive website design, trade show booth creative, and advertising.

DC&Co has been both a doer and a thinker for Hospital IQ, engaging in fruitful brainstorming sessions on new branding ideas as well as executing on production requests with precision.

“For production, DC&Co is consistently able to manage late-breaking projects with tight timelines or multiple projects at once and deliver everything on deadline,” Michael said.

“DC&Co works with us in a variety of manners, from straight production execution to late-breaking projects. They’ve also partnered with us to brainstorm new concepts and strategies to continue advancing our brand look and feel.”


DC&Co servicing Hospital IQ since 2018


Exclusive design vendor


Completed over 200+ projects

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